Location+Based+Tools

Location Based Tools- Dave Gregory and Ben Groll

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Locational Incentives

1. Business advertising ( based on location): A. As truckers are traveling through an area the chip will pick it up and send feedback to the database therefore Propel can track the areas of the country for a particular business that have the highest traffic and usage. Therefore Propel could contact local businesses in those highly traveled areas and they in turn, could offer incentives to those with the highest driver performance rates or simply to all the truckers in general.

B. We could chart a trucker’s particular intrests and then see what types of companies they are attracted to then see their highest traveled areas and then see if those particular companies would be interested in advertising to that trucker or send coupons to him as a result of his performance, or without requirements of performance.

C. MULLEN CORPORATION is our guy. They are a business that locates and contact other businesses in various regions in order to connect these businesses with each other to form useful partnerships. Also they have a very large internet presence and they will be able to handle our online advertising for our incentives program.

The location based tools group has come up with a final idea that they think would be easy and beneficial for the drivers who use Propel's product. Among truck driver's "hot spots" there are different business's that drivers of these trucks would want or need to stop at. So, in order to benefit the drivers, Propel could hire a company called Mullen Corporation who goes out and finds businesses who would be willing to sponsor rewards for the best performance drivers to redeem. So, for example if Mullen was able to get Rite Aid to be a partner, the top 15 or 30 drivers would earn a certain percent off their purchase when they went they went to Rite Aid. The location based tools group thinks that it would be the ideal way to reward good drivers and encourage average drivers to be the best drivers. Also, it would bring money to the towns that house these businesses and it would benefit everybody. By doing this, routes could be modified to only stop at "hot spots", not towns with nothing in them. This is the plan proposed by the location based tools group.
 * __Final Plan__**